I'm Rob. I've Been Building in Anime for 20+ Years.

Crunchyroll employee #9. Bandai Namco. Netflix. I've shaped anime's global rise these past 20+ years and now I share what I know.

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Why Anime? Because the Numbers Don't Lie.

Anime is bigger than ever... every single year. Yet, the infrastructure, monetization, and strategic thinking that supports the anime industry are yet to catch up with its growth. This is the anime opportunity.

US & Canada
150M
Anime Fans in UCAN
Worldwide
1B
Anime Fans Worldwide
Growth to 2035
$100B
Industry by 2035

International Revenue Has Permanently Passed Japan

Search Interest: Anime Holds Its Own Against Sports

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Who I Am

I'm Rob Pereyda, and I've spent 20+ years at the intersection of anime and games.

  • Crunchyroll employee #9, SVOD creator, first 60 licensing deals, and more.
  • Internal entrepreneur for Bandai Namco, shipping 20+ transmedia titles.
  • VIZ's Executive Producer on Seis Manos, the world's first Mexicanime.
  • Netflix's Head of Anime, Editorial & Publishing, driving historic anime growth.
  • CCO at Gamebeast, building next-gen gaming adtech via high scale campaigns.

I love building the ship and getting it to sea.

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Rob Pereyda speaking on stage

Consulting & Advising

Since starting Henshin, I've consulted for and advised amazing companies. Here are a few I can mention.

Let's Talk

Drop me a line to talk anime. No unsolicited creative submissions will be accepted.