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Henshin: Premier Anime IP Consultancy

At Henshin, we want to help you shape the future of anime.
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A $30 Billion Global Opportunity — and Growing

With over 1 billion fans worldwide and global revenue exceeding $30 billion in 2024, anime has become one of the most valuable entertainment sectors on the planet.

Crowd at Anime Expo
Anime Industry Growth Graph
Yearly Anime Revenue (JPY100,000,000)

About

Hi, I'm Rob Pereyda, a 20-year veteran of the anime industry. I was employee #9 at Crunchyroll back in 2008 and more recently was Head of Anime, Editorial & Publishing at Netflix.

Since founding Henshin in 2014, I've strived to do exciting new things in the anime space, and I hope we can have the opportunity to work together on something fun!

Rob Pereyda

Services

Licensing Sales

Licensing Sales

Represent select premium licensors for outbound licensing.

Licensing Acquisitions

Licensing Acquisitions

Work with potential licensees to acquire IPs (that we don't represent).

Strategic Advisory

Strategic Advisory

Help businesses navigate the world of anime in custom-tailored areas.


Contact

Ready to transform your anime IP strategy? Reach out to discuss how we can use anime to accelerate your business.