Henshin Consulting

The anime
dealmaker.

I get US companies the Japanese IP they want. And I bring Japanese IP owners the US partners they need.

20+Years in anime #9At Crunchyroll Direct with rights holders
Rob Pereyda
ROB PEREYDA Founder, Henshin
CV:
CAPCOM CRUNCHYROLL BANDAI NAMCO VIZ MEDIA NETFLIX
What I do

Three ways in.

01 / Licensees

Get the license

You make products. You want a Japanese property on them. I find the right rights holder, pitch it in Japanese, and get the deal done.

02 / Licensors

Find US partners

You own Japanese IP. I bring qualified US licensees across consumer products, games and collectibles, and run the deal for you.

03 / Companies

M&A + market entry

Japanese companies buying or building in the US. Target lists, diligence support and help after the close.

Proof

Sample Deals.

Got an IP in mind? Let's go get it →

Past + present

Clients.

Categories

Where it fits.

01Apparel + fashion

T-shirts, hoodies, streetwear collabs, footwear, accessories, capsule collections.

02Collectibles + figures

Figures, statues, plush, trading cards, art prints, luxury collectibles.

03Home + lifestyle

Bedding, decor, kitchen and drinkware, stationery, phone cases.

04Gaming + digital

Trading card, board and video games, avatars, digital collectibles.

05Food + beverage

Snack collabs, energy drinks, limited-edition packaging.

06Experiential

Pop-ups, touring exhibits, attractions, live events.

Why anime

The numbers.

Anime keeps getting bigger. The business around it hasn't caught up yet. That gap is the opportunity.

150MAnime fans in US + Canada
1BAnime fans worldwide
$100BIndustry by 2035

International revenue has passed Japan

Search interest: anime holds its own against sports

Who I am

Rob Pereyda.

  • Crunchyroll employee #9. Built the SVOD model and closed the first 60 licensing deals.
  • Bandai Namco internal entrepreneur, shipping 20+ transmedia titles.
  • VIZ Media Executive Producer on Seis Manos, the first "Mexicanime."
  • Netflix Head of Anime, Editorial + Publishing in Tokyo.
  • Henshin since 2014, briding Japanese anime & IP with the world.
Rob Pereyda speaking on stage
Contact

Tell me what IP you want.

Tell me the IP, the territory and what you want to make.