At Henshin, we want to help you shape the future of anime.

Anime has transcended borders to become a global entertainment phenomenon. Its appeal is vast — from die-hard fans who thrive on rich worldbuilding to gamers seeking an escape from intense play sessions — and more. And now, anime is a multi-billion dollar star of an industry that won’t be overlooked any longer.

Come and join

, one of the leading figures in digital transformation and innovation in Japanese anime, manga, and video games over the past 20 years, as we dive into learnings, analysis, and predictions on what’s happening and what’s to come in anime and beyond.

What’s here

Learnings, analysis, and predictions on anime, manga, and video games drawing on Rob Pereyda’s nearly 20 years of experience in the space.

About Henshin

Founded in 2014 by

, Henshin helps numerous companies navigate the anime space in areas like content acquisition and licensing, business development and strategy, producing and more.

About Rob Pereyda

Rob specializes in using new technology to rapidly advance the anime space. Achievements include creating Crunchyroll’s subscription (now over 15 million paid subscribers), starting an IP incubator at Bandai Namco, executive producing Seis Manos, VIZ Media’s first original series, and helping Netflix grow its anime viewing by over 50% in 2020 (and over 3 billion viewing hours in 1H 2023). Rob is currently Chief Content Officer at Gamebeast.

Rob (left) waits in line overnight at Anime Expo 2000. Photo: Chris Takemura.

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Helping you shape the future of anime.

People

CCO at Gamebeast 🎮🦁 | U.S.-Japan Council 🇺🇸🇯🇵| prev: employee #9 at Crunchyroll (created subscription) + head of anime at Netflix | 日本アニメで、世界をもっと近くに!