Expertise: Anime, Manga & Video Games (“ACG”), Digital Transformation, Strategic Partnerships, Content Acquisition, Global Marketing, Executive Producing, Corporate Development

Rob Pereyda is the founder of Henshin and its principal consultant.

With over 18 years of experience in digital transformation within the Japanese anime, manga, and video games sector, he has played a significant role in advancing these industries. Rob has spent his career, including a decade in Japan, focusing on leveraging technology to accelerate growth and innovation in the space.

His previous in-house leadership experience includes vice president roles at major sector players like Crunchyroll (USA & Japan), Bandai Namco (Japan), and VIZ Media (USA), as well as the Head of Anime, Editorial & Publishing role at Netflix (Japan).

Holding a bachelors degree in Chemistry from Santa Clara University, Rob’s interdisciplinary skills are complimented by active memberships in the U.S.-Japan Council and the Producers Guild of America.

Selected Achievements

  • Created Crunchyroll’s revenue-sharing SVOD system/model (now >13M subscribers) and established its content acquisition pipeline closing deals for over 60 initial simulcasts (Case Study)
  • Founded ShiftyLook, Bandai Namco’s classic IP incubator, seeing release of 25 titles across webcomics, animated series, and new games
  • Launched Omakase, Viewster’s hybrid video/merchandise subscription, achieving successive 100% growth each billing cycle
  • Executive produced VIZ Media’s first original anime production, Seis Manos
  • Led internal anime strategy groups, roadshows, and initiatives to help increase anime viewing on Netflix by >50% in 2020 (Now >3B hours viewing in 1H 2023) (Case Study)

Rob (left) waits in a line overnight at Anime Expo 2000. Photo: Chris Takemura.

Rob makes a guest appearance in a 2012 Bravoman comic. Image: Bandai Namco Entertainment.

Rob (left) with cast and crew at the Seis Manos premiere in 2019. Photo: Consulate General of Mexico (LA).